Branch & Omnichannel Transformation
Banking, Financial Services & Insurance (BFSI)- 2024

Branch & Omnichannel Transformation

A retail bank transformed its branch network with digital self-service and omnichannel engagement, driving 35% digital adoption.

A retail bank operated 200+ branches serving 2M+ customers, with the majority of transactions still occurring in-branch. Digital adoption lagged competitors, and customers who used digital channels experienced inconsistent service when they visited branches. The bank partnered with Vitosha to transform its omnichannel banking experience on D365 Customer Service and Copilot Studio, integrating branch, digital, and call center channels into a unified engagement platform.

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Overview

A retail bank operated 200+ branches serving 2M+ customers, with the majority of transactions still occurring in-branch. Digital adoption lagged competitors, and customers who used digital channels experienced inconsistent service when they visited branches.…

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    Impact Metrics

    35%

    Digital Adoption

    25%

    Branch Footfall Reduction

    92%

    Satisfaction

    Tech Stack

    D365 Customer ServiceCopilot StudioPower AutomateAzureD365 Customer Insights

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